Why most GEO tools start in the wrong place

New GEO tools such as the Wix AI Visibility Overview rest on a deceptively simple principle: testing prompts drawn from the content of your site. And that is precisely what throws the whole approach off. ⤵️

Most content online was designed to match the maturity level of audiences, not their momentary intent, and not the real context in which they ask their questions. In other words, you start from content conceived for the pre-AI era… and you use it as the basis for tests in an environment where the rules have changed.

With natural language and conversational history, AI engines introduce two decisive variables: intent and context. If your content does not include those two dimensions, the prompts generated from that content will be mechanically generic, incomplete, or biased.

→ In plain terms: you are testing the relevance of your content… with your content. You learn nothing about market demand. You only learn how your site reasons.

🔎 Take an example: Your page describes a "black wool dress." The real intent, and therefore a prompt worth testing, cannot only be "I'm looking for a sober, elegant dress." It should rather (or also) be: "I'm looking for a dress for a funeral in a cold country." → That is not a nuance. It is the difference between appearing in AI engines… and never being cited.

To work on your visibility in AI engines effectively, you have to go back to your marketing fundamentals, and in particular to the human characteristics of your personas: intents, contexts, motivations, uses.

Not to existing content. Otherwise, you are optimizing a mistake. And an optimized mistake is still a mistake.