Essentials
Monitoring that alerts you.
€84/month
Weekly- 15 prompts
- All 5 AI engines
- Alerts + 12-month history
- 1 brand, 1 market
- Unlimited seats
- Email 72h
- APO option not available
Simple, modular pricing
A GEO platform, one option to turn on, and services you choose.
All 5 AI engines, including Claude and Google AI Overviews, on every plan. Unlimited seats.Free
Outside the grid, no card3 prompts, monthly, all 5 engines, 30-day history, no alerts.
Core
Take action, with the APO option.
€152/month
Weekly- 40 prompts
- All 5 AI engines
- Alerts + 12-month history
- 1 brand, 1 market
- Unlimited seats
- Email 48h
- APO: 10 product pages included
- APO packs from +€49
Advanced
PopularSteer at scale, every day.
€254/month
Daily- 100 prompts
- All 5 AI engines
- Alerts + 12-month history
- 3 brands, multi-market
- Unlimited seats
- Priority 24h
- APO: 10 product pages included
- APO packs from +€49
Enterprise & Agencies
Platform plus hands-on support.
Custom
Daily+- Unlimited prompts
- All 5 AI engines, API
- Alerts + 12-month history
- Custom brands and markets
- Unlimited seats, SSO/SAML
- Dedicated support
- APO + services included
Prices exclude VAT.
APO — product-page monitoring
10 product pages included from Core. Packs beyond that, billed on monitored product pages (after filtering), with a declining unit price.
10 included50: +€49200: +€149500: +€2491,000: +€399Scale: custom
Shopify + Google Analytics integrations included
Expert support from our team, scoped per customer and quoted per engagement.
Onboarding
Hands-on platform ramp-up.
QuotedStrategic review
GEO audit, gaps, and priorities.
QuotedTraining
Enablement for your teams.
QuotedManaged GEO
Ongoing optimisation on retainer.
QuotedFree plan, no card. Unlimited seats on every plan. Annual −15%.
Pricing questions
Plans, APO packs, billing, and VAT.
Is there a free trial?
There is no paid trial. Start on the Free plan (3 prompts, all 5 engines, 30-day history, no card). Paid plans start at Essentials, €99 per month excluding VAT (€84 per month when billed annually).
What is the difference between Essentials, Core, and Advanced?
Essentials is weekly GEO monitoring (15 prompts, 1 brand, alerts, no APO). Core stays weekly, raises the cap to 40 prompts, and unlocks APO with 10 product pages included. Advanced is daily refresh, 100 prompts, 3 brands, and multi-market.
What is APO and how is it billed?
APO (Agentic Product Optimization) monitors product pages. It is available from Core up, with 10 product pages included. Packs add capacity at +€49 (50), +€149 (200), +€249 (500), and +€399 (1,000) per month excluding VAT. Larger catalogues are quoted.
Do prices include VAT? Can I pay annually?
List prices exclude VAT. Annual billing is 15% less than monthly (shown as a monthly equivalent). You can move from monthly to annual; annual cannot switch back to monthly during the current period.
Which AI engines are included?
Every plan, including Free, covers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Seats are unlimited on every plan.