What is GEO?
Generative Engine Optimization (GEO) is the equivalent of SEO for conversational AI engines. While SEO aims to position your site in Google results, GEO aims to have your brand cited and recommended in responses from ChatGPT, Claude, Gemini, and Perplexity.
With 58% of consumers now using AI for product recommendations, being visible in these responses is becoming as important as being visible on Google.