Antoine Heftler, guest on Nicolas Guyon's Comptoir IA podcast
On October 25, I was a guest of Nicolas Guyon, founder of Comptoir IA, the reference podcast on artificial intelligence in France.
Antoine HeftlerCo-founder
▶ YouTube video: https://www.youtube.com/watch?v=HcCzkEZwHZQ
On October 25, I was a guest of Nicolas Guyon, founder of Comptoir IA, the reference podcast on artificial intelligence in France. We talked about a subject that is rewriting the foundations of marketing: Generative Engine Optimization (GEO). - How can brands stay visible now that queries go through AI systems such as ChatGPT, or Atlas, OpenAI's new browser? - How do you rethink a presence strategy when answers no longer come as a list of static links, but through conversational agents and incremental search?
We talked about: – the shift from SEO toward a conversational model, – the central place of customer intent, – the technical and creative challenges generative AI poses, – and how to train our teams for these new habits.
A dense, concrete conversation, and it leaves one essential question:
How do you build brand visibility in a world where search becomes a dialogue?